Hi, I’m Zhuo Wang
Principal Designer | Art Director | Senior Product Designer | Creative Leader | Senior Visual Designer
17+ years creating bold, engaging visuals for games, animation, rewards, and digital product designs— specialising in UI, motion design, and art direction.
Innovating in F2P, casino, and casual games design and tech.
Led award-winning products and bonus games.
Expert in UI/UX, visual design, animation, and AI workflows.
Passionate leader focused on storytelling and collaboration.
eir Spider Awards Winner – Best Campaign 2016
Senior Digital Creative on “That Winning Feeling Multiplied” for the Irish National Lottery
BAFTA Games Award – Best Mobile & Handheld 2012
Concept and Visual Designer on “Peggle HD” – Winner at the 8th British Academy Games Awards.
Recommendations
One of the most talented designers I have worked with. Zhuo has an exceptional eye and is highly skilled across many aspects of illustration, design, animation, video editing, website coding along with string foundations of core UI/ UX.
Outside of this, Zhuo is extremely dedicated to his work, team collaboration and delivering overall company goals.
Would highly recommend.
Conor Leavey
Managing Director of Casino (PokerStars)
Zhuo is one of the most talented multi media designers I’ve worked with. He goes above and beyond any brief to make sure work surpasses expectations. He’s incredibly diligent and passionate about the creative process. He’s interested in results, looking at analytics to make future improvements. To top all this off he’s an absolute pleasure to work with.
Eric Sexton
Head of Digital Products at National Lottery
Zhuo is an absolute pleasure to work with. He has a unique ability to translate ideas into visually compelling and highly effective designs. Not only does he elevate concepts with thoughtful improvements and fresh ideas, but he also brings a level of patience, attention to detail, and professionalism that makes collaboration seamless. Zhuo’s easygoing nature and creative insight make him an ideal partner for any design project.
Alexandra Byrne
Senior Product Manager at PokerStars
My Design Philosophy
Purpose-Driven
Craft with intent, aligning every pixel to user needs and bold visions.
Aesthetic Utility
Blend sleek visuals with seamless function for experiences that vibe.
Team Flow
Collaborate tight, syncing creative sparks to hit shared goals.
Tech-Art Fusion
Merge artistry with technology and AI tool to build what’s fresh and precise.
Impact Obsessed
Create products that are both functional and beautiful.
Case Study - Scalable Reward System for Player Retention
At POKERSTARS, I led the design of “Spin of the Day,” a standout bonus tool driving player retention. It delivered high impact with low development cost.
Case Study - The National Lottery A Digital Transformation
Led digital design for National Lottery rebrand, elevating engagement and modernizing the brand experience.
Case Study - Peggle Social Game – UX & Art Direction
This case study captures my dual role in shaping both the player journey and the visual direction for Peggle Social. I led the creation of this
Case Study - Danger Mouse Reimagined
For the BBC, I co-led the creative reboot of Danger Mouse, a beloved animated series with a long legacy.
Case Study - Gaiety Panto A Decade of Irish Stage Magic
For over a decade, I’ve brought the magic of Dublin’s iconic Gaiety Pantomime to life with richly layered illustrations and animated 4K backdrops — blending Irish storytelling traditions with cutting-edge stage design.
