As Principal Designer at Flutter – PokerStars, I've spent over seven years creating innovative rewards products and immersive table games. I lead the creative vision for bonus experiences like Spin of the Day, collaborating closely with directors and cross-functional teams across CRM, Marketing, and Technology to design engaging prize mechanics and visual systems. I also mentor designers, fostering growth in game design, UX/UI, and efficient workflows.

Previously, as a Senior Digital Content Designer, I led the digital rebrand of the Irish National Lottery. This transformation helped modernize the platform and earned the team the 2016 Spiders Award for Best Digital Marketing Campaign. of the Irish National Lottery, earning the 2016 Spiders Award for Best Digital Marketing Campaign. My work on Peggle HD contributed to its BAFTA win for Best Mobile & Handheld Game. I integrate strategic design leadership, visual/UI innovation, animation, and cutting-edge AI tools to push creative boundaries.

For over a decade, I've illustrated digital stage environments for Dublin’s cherished Gaiety Panto—an experience that honed my skills in visual storytelling, audience engagement, and creative collaboration, all of which influence my product and game design approach today for Dublin’s cherished Gaiety Panto, deeply influencing my storytelling and collaborative approach.

I'm passionate about building collaborative design cultures and refining processes that boost creativity and operational excellence.

Outside of work, I'm known for being genuine, upbeat, and a team player who brings energy and collaboration to every project who brings energy and positivity to any environment. I’m endlessly curious—always learning new tools, exploring emerging technologies, and diving into psychology to better understand people and motivation. This curiosity fuels both my creativity and my leadership style.
As a lifelong gamer, I draw inspiration directly from the experiences I enjoy—giving me valuable insight into what engages users, what doesn’t, and how to design around those behaviors.