IRISH NATIONAL LOTTERY
I teamed up closely with the marketing and tech teams to bring the National Lottery’s rebrand to life — creating a bold, unified visual style that boosted brand recognition and made the digital experience feel fresh and seamless across every platform.
Purchasing Lottery Tickets Has Never Been Easier
As part of the National Lottery’s digital evolution, I led the UX and UI strategy to transform the ticket purchasing experience. We replaced static paper vouchers with a frictionless, mobile-first journey—optimizing flows for speed, clarity, and trust. From intuitive entry points to smart defaults and real-time validation, every touchpoint was designed to reduce cognitive load and boost user confidence. The result: a streamlined, accessible digital purchase experience built for today’s Irish National Lottery app and web
Make it stand out.
In close collaboration with the marketing team and tech team, I worked with team on the design execution of the National Lottery’s rebrand—crafting a bold, cohesive visual system that amplified brand recognition and elevated the digital experience across all platforms.
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